Our Vision: To help every working Australian live their best financial life.

The Flare Story

We offer unrivaled expertise and experience in building HR, PerksFinancial Wellness and Benefits technology for businesses of all sizes. At Flare, we have assembled some of the world’s leading domain experts to support our best in class product. Our team has an unprecedented track record of success, having won five consecutive Best of the Best Employer Awards by Aon Hewitt and HR CEO of the Year awards by AHRI. We want to leverage this capability to help your staff achieve their purpose, engage with their workplace and become financially well. 

Our Vision

To help every working Australian

live their best financial life.

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Our Values


People First

Our employees come first. We openly encourage each and every employee to hold us accountable. Regardless of your position we want you to feel welcome and valued. Every employee has the power and the responsibility to make decisions and shape the direction of the company.


Bat .400

Flare provides the opportunity to swing the bat in the right way, and embraces a culture that believes great things are only achieved if we promote an environment that understands and respects failure.


Trust the Process

Flare understands that it is not a straight linear line to success and super-normal growth. The path is more like a walk of discovery. To achieve greatness, we believe in trusting our colleagues and the process one undertakes to win.


Do the Right Thing

We empower our people to look beyond short term profit and do the right thing when faced with conflict. We believe that this yields long term success and sustainability.


Act Like an Owner

Take responsibility for the company and the broader mission beyond your own personal outcome. The value is at the centre of high-performance culture and teamwork. It helps to shape decision making empowering individuals beyond a narrow role.

Meet The Flare Team

Dan Cohen - Managing Director Flare
Dan Cohen Managing Director & Co-Founder
Daniel founded Park Assist, raising $15m of venture capital to build a global IoT business across 15 countries before exiting to TKH Group in 2013. Prior to that, he was an investment banker with Goldman Sachs in Sydney, Australia.
James Windon Managing Director & Co-Founder
Previously, James was the co-founder of Brigade, a social network for voters whose mission is to build technology that modernises democracy. Prior to Brigade, James served as President of Facebook Causes, the world’s largest platform for activism with over 200 million users. 
Liz Crawford Chief Technology & Product Officer
Liz cofounded two startups in the US, completed a PhD specialising in artificial intelligence from Carnegie Mellon University, and spent more than five years as chief technology officer at subscription box company Birchbox.
Jim Matheson Chief Marketing Officer
Jim joined Flare from Australian marketplace hipages, where he served as vice president of marketing and growth for two years. He previously led marketing teams through growth at US-based companies SuccessFactors and BlueJeans.


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