Our vision is to help every working Australian live their best financial life

founders of flare

Our story

We’re reimagining work and money through leading HR software for employers, and advanced superannuation and retirement products to help employees retire with more. We combine our onboarding, benefits and employee management platform, Flare HR, with advanced financial and superannuation products designed to help Australians plan for a secure future. We want to help every company achieve their purpose, engage with their workforce and help their employees become financially well.

Our values


Be Kind


We lead with empathy and a desire to understand. We take the time to help our colleagues. We share their wins and support them in their losses. We have each other’s backs.


Do the Right Thing 

We put the true interests of our customers before short-term gains. We start with employees. When we improve their lives, their employers win, our partners win, and we win. We never lose sight of our purpose. To build a future where the workplace empowers a better life. 



Strive for More

We don’t accept the status quo. We are driven to find a way to do better. When presented with a new opportunity or idea, we start with yes. We build on each other’s ideas to drive innovation. We back ourselves and our teammates, to do more, to take on big challenges, to learn and to grow. 

Leadership Team

Daniel Cohen

Managing Director & Co-Founder

Daniel founded Park Assist, raising $15m of venture capital to build a global IoT business across 15 countries before exiting to TKH Group in 2013. Prior to that, he was an investment banker with Goldman Sachs in Sydney, Australia.

James Windon

Managing Director & Co-Founder

Previously, James was the co-founder of Brigade, a social network for voters whose mission is to build technology that modernises democracy. Prior to Brigade, James served as President of Facebook Causes, the world’s largest platform for activism with over 200 million users.

Liz Crawford

Chief Technology & Product Officer

Liz cofounded two startups in the US, completed a PhD specialising in artificial intelligence from Carnegie Mellon University, and spent more than five years as chief technology officer at subscription box company Birchbox.

Flare in the press