Our vision is to help every working Australian live their best financial life

Our Story

We’re reimagining work and money through leading HR software for employers, and advanced superannuation and retirement products to help employees retire with more. We combine our onboarding, benefits and employee management platform, Flare HR, with advanced financial and superannuation products designed to help Australians plan for a secure future. We want to help every company achieve their purpose, engage with their workforce and help their employees become financially well.

Our Values


People First

Our employees come first. We openly encourage each and every employee to hold us accountable. Regardless of your position we want you to feel welcome and valued. Every employee has the power and the responsibility to make decisions and shape the direction of the company.


Bat .400

Flare provides the opportunity to swing the bat in the right way, and embraces a culture that believes great things are only achieved if we promote an environment that understands and respects failure.


Trust the Process

Flare understands that it is not a straight linear line to success and super-normal growth. The path is more like a walk of discovery. To achieve greatness, we believe in trusting our colleagues and the process one undertakes to win.


Do the Right Thing

We empower our people to look beyond short term profit and do the right thing when faced with conflict. We believe that this yields long term success and sustainability.


4 to 6, A to B

According to Buckeye’s coach Urban Meyer, winning at football is about going as hard as you can for 4 to 6 seconds and getting from A to B as fast as possible.  Play the hardest and you win the game. At Flare we catch our breath between points, but when we play we give it our all.


Points not yards

In American football, games are won on points scored not yards gained. At Flare, we’re one team with one ambitious dream. To achieve it, we work together against shared objectives. We choose to do the things we believe will have the biggest impact; to always prioritise them over what matters the least; to take calculated risks; and to commit in the face of tough or uncomfortable decisions.

Leadership Team

Daniel Cohen

Managing Director & Co-Founder

Daniel founded Park Assist, raising $15m of venture capital to build a global IoT business across 15 countries before exiting to TKH Group in 2013. Prior to that, he was an investment banker with Goldman Sachs in Sydney, Australia.

James Windon

Managing Director & Co-Founder

Previously, James was the co-founder of Brigade, a social network for voters whose mission is to build technology that modernises democracy. Prior to Brigade, James served as President of Facebook Causes, the world’s largest platform for activism with over 200 million users.

Liz Crawford

Chief Technology & Product Officer

Liz cofounded two startups in the US, completed a PhD specialising in artificial intelligence from Carnegie Mellon University, and spent more than five years as chief technology officer at subscription box company Birchbox.

Flare in the press