When AMES introduced the Flare Benefits & Discounts platform and Flare Cars to the business, there was a large uptake of employees using the platform and an increase on novated leases, based on tax savings. In a short space of time, all AMES employees were able to access Benefits & Discounts directly as well as extend the invitation to access the platform to family members and friends. Feedback has been very positive and now AMES is able to use novated leasing and benefits as part of its recruitment strategy when advertising positions.